With all the time, effort and money that goes into getting top SEO rankings and building a stream of consistent organic traffic, great care must be taken when developing and launching a new website that replaces an existing one. It can take months or even years to get top SEO rankings but you can lose these rankings in a matter of hours. With this in mind, here are a set of guidelines to help maintain your website’s SEO value and minimise any negative impact on your rankings.
Maintaining URLs and Linking Structure
If your website has been online for a while then you have likely built some value for your current website through internal and inbound links. Before you develop your new website it’s important to keep in mind that any changes to the URL of any existing pages will diminish the value of those pages. With this in mind, and wherever possible, you should maintain the same URLs and linking structure in your new website.
If your website has a large number of pages indexed by… (Read the rest of this article at the following article source link for the full story)
Yahoo has been integrating Facebook into its properties more deeply, and Flickr is no exception. The company announced that it is launching a new and improved way to share Flickr photos on Facebook.
Users can simply connect their Flickr and Facebook accounts, and Flickr will automatically send updates to your Facebook feed every time a new photo (or video) is uploaded).
As always, you have control over who sees your Flickr images,” says Flickr’s Denise Leung. “Once you enable Facebook sharing, updates are only automatically sent to your Facebook feed when you upload them as public (or when you set a photo to public).”
“We’re using the Yahoo! Updates platform to power this integration,” adds Leung. “Yahoo! Updates lets you share and view activity across multiple social networks, including on Yahoo!. Your Flickr updates are private on Yahoo! Updates by default and you can easily manage your settings there.”
(Read the rest of this article at the following article source link for the full story)
If you are looking for ways to promote your website, than web directory like (http://www.diolt.com) should definitely be considered a big part of your promotional plan. Web directories provide web visitors with a one- stop destination on the web to find the information they are looking for. Further, in using web directories, you can increase the visibility of your website and derive myriad benefits offered by web directories.
Let’s take a look at the benefits that webmasters derive from web directories:
Some webmasters might wonder why they should bother to submit to web directories when 80% of all website traffic comes from search engines. The answer is simple when you consider the following: what about the other 20%? When you are attempting to maximize the traffic that comes to your website, every little bit of promotion helps and web directories can help you gain a big chuck of that 20% of web traffic you have been missing out on.
Did you know that a key factor in the ranking… (Read the rest of this article at the following article source link for the full story)
Onpage optimization is essential for producing effective web pages for offpage optimization efforts. On-Page SEO Checklist
Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
Avoid common on-page SEO mistakes such as:
Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags
Do not use on-page SEO spamming tactics such as:
Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking
Off-Page Optimisation (SEO)
Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Off-Page SEO Checklist
Always start with keyword research, testing and selection
Use… (Read the rest of this article at the following article source link for the full story)
There’s no question that location is playing an increasingly great role in how people obtain and share information. We recently looked at where location fits into the SEO equation.
Google has its own location-sharing service Google Latitude that has been somewhat overshadowed lately by services like FourSquare, Gowalla, and of course Twitter and Facebook, but Google recently said Latitude has 3 million active users, and this year it’s grown 30% per month each month so far. Features in Google’s newly redesigned SERPs also show potential for integration of location information. Google has also invested in a location-based gaming platform in SCVNGR, that would theoretically rival Foursquare.
The rise of social media, location sharing, and mobile apps continues to pave the way for what might be considered a revolution in search. People have a lot more access points in general these days.
As the description for the O’Reilly book Search Patterns says, “Search is among the most disruptive… (Read the rest of this article at the following article source link for the full story)
Google has launched a new Labs project called Google Follow Finder. It’s designed to help you expand your Twitter network.
To use Google Follow Finder, you can enter your Twitter account name and see a list of people Google thinks you might be interested in following (our own Twellow has a helpful suggestion feature too). Google’s tool will also let you enter other people’s Twitter names and get suggestions based on that.
“If you see someone you want to follow, just click ‘Follow on Twitter,’ log in, and they’ll be added to your following list in Twitter,” explains Associate Product Manager Aaron Wise. “This integration is based on Twitter’s new @anywhere frameworks, which make it easy for any site to add Twitter functionality. We’re using the frameworks to provide dynamic information about Twitter accounts and one-click following.”
It’s quite interesting that Google is this into getting you to expand your Twitter network, when you might think they would be more interested in… (Read the rest of this article at the following article source link for the full story)
Twitter announced today at its Chirp Developer Conference that it has 100,000 registered apps.
Since its inception, one of the biggest knocks against Twitter has been that it’s been hard to figure out what to use it for. As time has gone by, this has become much more clear to a great many people, but you can rest assured, there are still plenty out there who have a hard time justifying its use. Others, particularly in the business world feel like they need to be using it, but still have a hard time finding ways in which it can be most effective and beneficial to their specific needs.
There are at least 10,000 Ways to Use Twitter.
OneForty is a directory of Twitter apps, that’s been around since last year, when we first discussed it with founder Laura Fitton. Last month at SXSW in Austin, we dropped by Fitton’s party (which featured some fantastic beer, I must say) and talked with her about the site, and the vast array of Twitter tools that are constantly being developed.
At the time,… (Read the rest of this article at the following article source link for the full story)
Back in January, Google announced that it would follow Mozilla’s lead and start offering cash bounties for bugs found in the code of Chromium (the open-source browser behind Chrome), or Chrome by the community. Google both matches Mozilla’s $500 and ups the bounty all the way up to $1,337 (yes, 1337) for “particularly severe or particularly clever” bugs. This week, they rewarded the first of those.
As noted on the Chrome Release blog, Google made four cash payments on Wednesday. There were two $500 prizes (both for memory errors), one $1,000 prize (for a cross-orgin bypass), and the first-ever $1,337 prize. The lucky receipient of that was a man named Sergey Glazunov, who located a bug that Google is calling, “High Integer overflows in WebKit JavaScript objects.”
This crowd-sourced bug hunting seems like a great idea, especially for a browser moving through development as quickly as Chrome. Chrome has only existed for a year and a half and already they’re testing… (Read the rest of this article at the following article source link for the full story)
People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand’s product or recommend it to a friend, according to a new study by Chadwick Martin Bailey and iModerate Research Technologies.
The study of 1,500 consumers found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
More than half (51%) of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow or are a fan of.
“While social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth,” said Josh Mendelsohn a vice president at Chadwick Martin Bailey.
“Companies not actively engaging are missing a huge opportunity and are saying something to consumers - intentionally or unintentionally- about how willing they are to engage on consumers’… (Read the rest of this article at the following article source link for the full story)
Google has launched the Blogger Template Designer, a way to customize the look and feel of your Blogger blog.
“Over the past few years we’ve worked to scale Blogger and ensure that it is capable of handling hundreds of millions of pageviews per day,” Google says. “But we also believe that blogging is about self expression and that an important part of expression is creating a custom design that expresses your unique voice. So last year we started working on a tool that would allow everyone to easily customize their blog’s look and feel, and today we’re proud to introduce the Blogger Template Designer.”
Features of the template designer include:
- 15 new templates (with more on the way) - Custom blog layouts with one, two and three columns - Hundreds of background images courtesy of iStockphoto - Customizable colors, fonts, and more. “While alternative offerings force users to choose among a limited set of rigid template designs, Blogger provides an intuitive yet powerful interface so… (Read the rest of this article at the following article source link for the full story)
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