PS3 price cut coming this week?
Author: jovbon1
Website: http://blogs.digitalmediaonlineinc.com/dvdconverter/entry/20…
According to a new note from Janco Partners’ Mike Hickey, a Sony PlayStation 3 price cut is coming this week, one that should shave $100 USD off the current retail price of the gaming console.
“Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days,” says Hickey.
“We think the company needs to reduce the current price by USD 100 to effectively restart unit velocity at retail. We believe the market is expecting a PS3 price cut in April or by June at the latest.”
Hickey also added that if the price cut does not come, the console will continue to see stagnant sales and possibly abandonment by publishers.
“If Sony does not cut the price of their console, we expect the continuation of languishing PS3 hardware sales and the potential for publishers to accelerate their reallocation of resources away from the PS3 console.”
Although highly unlikely, Hickey added there was the possibility of a PS3 unit that lacks a Blu-ray drive… (Read the rest of this article at the following article source link for the full story)
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